AN ARCHITECTURAL WALKING TOUR OF ESCOLTA
A study tour of the Escolta area and the current efforts for its regeneration, conducted by architect Dominic Galicia
Organized by the Museum Foundation of the Philippines
Saturday, July 13, 2013, 9am - 3pm
For inquiries call or text Elvie Magpayo at 404 2685, 697 9509 or 0949 3338211
Fee for Members: Php 1,500
Fee for Non-members: Php 1,700
*The fee includes the cost of transportation and lunch.
Escolta was the premier business and shopping area of Manila from the late 19th century until the destruction of the city during World War II in 1945. From a sleepy street during late Spanish colonial times, Escolta evolved into a center of commerce with many establishments such as banks, insurance companies, cinemas, department stores, jewelry shops, and restaurants housed in grand buildings, some of them in the art deco style popular in the Philippines in the 1920s and 30s. Among the well-known architects who designed these buildings were Andres Luna de San Pedro, Juan Nakpil, Jose Maria Zaragoza, Fernando Ocampo, Luis Araneta, Tomas Arguelles, Carlos Arguelles and Leandro Locsin.
After the war, Escolta suffered a steady decline as its occupants closed shop or moved away to newly developed business districts in other areas of Manila. A severe blow was dealt by the 1995 transfer of the Philippine National Bank, or PNB, headquarters to Pasay. Currently, efforts for the urban renewal of Escolta are being spearheaded by groups such as the Escolta Commercial Association Inc, (ECAI), the 20th Century Heritage Committee of ICOMOS (International Council of Monuments and Sites), the Heritage Conservation Society, and the art collective 98B Collaborative.
09:00 Depart meeting place of Santuario de San Antonio Church in Forbes Park, Makati City
10:00 Begin the tour at the foot of Jones Bridge: El Hogar, Juan Luna Bldg, former HSBC Bldg; cross Jones Bridge into Escolta: Insular Life, BPI, Capitol Theater, Araneta Tuason Bldg, PANPISCO, Calvo Bldg, Madrigal Bldg, old PNB headquarters
11:00 Merienda break for ice cream at Big Scoop
11:30 Continue the tour: Natividad bldg, Peterson Bldg, Burke Bldg, Gonzalo Puyat, Regina Bldg and Perez-Samanillo building where 98B Art Collaborative has a store.
12:30 Lunch at Uno Seafood in Calvo Building
01:30 Back to Santuario de San Antonio in Makati, arriving around 2:30pm
Guys! If you have the money and the time, please do join this!!! I have met Architect Galicia already and he’s a good speaker.